Devin Hoffman is a brand strategist and creative executive with more than a decade of experience shaping and growing brands across luxury, fashion, hospitality, art and culture.

Her career spans Condé Nast, Rent the Runway, luxury fashion, bridal and award-winning hospitality, with work ranging from brand strategy and public relations to partnerships, growth and high-profile experiences — including private soirées for clients like Drake and Michelle Obama.

She founded The Popland Group as a strategy and growth consultancy, combining creative instinct with commercial expertise to help ambitious brands sharpen their positioning, expand their influence and unlock new opportunities for growth.